“Measure impact.” The mantra for 2014 is penetrating all industries—for profit, non-profit, and the emerging social enterprise—and is demanding to define and display outcomes in both qualitative and quantitative forms. Search for ‘measure impact’ on Google and you will be hit with an overwhelming 385,000,000 results.
As I wrote a few weeks ago here, measuring and sharing impact is crucial for design organizations with social, environmental, and economic goals—even if it’s hard to do. As SROI Network CEO Jeremy Nicholls wrote in this Guardian article as a rebuttal to social investment firm Panahpur CEO James Perry’s article,
Just because measuring social impact is hard to do, this doesn’t mean we should give up.