Category Archives: Activity

How to Use Rejection to Make Your Unique Value More Powerful

How to Use Rejection to Make Your Unique Value More Powerful

Have you started writing and sharing your profile statement and your new bio?

What are people telling you? How are they responding?

Are you hearing a lot of,

Yes, that’s you! Get it out there!

Or is it more on the lines of,

Hmmm, suuuure, that sounds good. Wait, actually, what does that mean?

Or maybe some are flat out,

Nah, I don’t get it. You need to be more direct. Too much jargon.’

Pay close attention to those no’s and wishy-washy feedback because they are a source of comfort – and they are helping you get better at communicating what you do.Continue Reading

How To Craft an Authentic Bio that Will Attract Your Tribe

How To Craft an Authentic Bio that Will Attract Your Tribe

The 5 essential pieces you need for a compelling about page, plus 5 brilliant examples

(Quick note: this is a robust post so you might want to bookmark it, add it to your reading list, or keep it on Instapaper to return to.)

If you’re feeling overwhelmed by narrowing down to a one-sentence profile statement, your about page is a better place to start. It will give you more space (literally) to inject more of your unique words and play with the format of speaking to the people you want to work with.

Then you can select the most important pieces to create that one-sentence profile statement on your social media profiles, as a tagline, or use it as an intro with people you meet.

In this article, you’ll get more questions to go further into each of the five essential parts to your bio:

  1. You/Your business
  2. Your clients
  3. Your clients’ results
  4. Your product/service
  5. Your uniqueness

But before we jump in, I have a challenge for you, dear creative friends. This is especially helpful if you are using your bio on your website, CV, resume, or some ‘designed’ thing.

Here it goes:Continue Reading

How To Create an Irresistibly Unique Profile That Will Make You Proud

How To Create an Irresistibly Unique Profile That Will Make You Proud

How do you describe what you do? And how unique does it sound?

When I was editor at Impact Design Hub, I received up to 10 emails a week from designers pitching projects, organizations, and ideas to be featured on our site. There’s no denying that each one was a worthy idea for worthy people and worthy causes.

But the pitches all sounded basically the same.

Social impact, social enterprise, marginalized, and disadvantaged were the most common words used.

(Don’t get me wrong – I used these terms A TON, too.)

The issue was using these terms didn’t help the people pitching. It made them part of the crowd rather than setting them apart.Continue Reading

3 Simple Actions You Need to Know to Improve Your Projects

3 Simple Actions You Need to Know to Improve Your Projects

Are you getting the most out of your projects? Here are my 3 top actions that each take 10 minutes or less to implement.

Last week I shared how an experimental mindset has helped me lighten the pressure on taking an unconventional architecture path. I find it especially helpful for those of us feeling held back by the quest for perfectionism.

But there is a side to experimenting that can lead you down a slippery slope, as one reader, Bryan, commented:

I’ve been treating my work as a bit tooo much of an experiment a bit tooo long.

This feeling of experiments taking on a life of their own, or not knowing what to do with said experiment, is when you need some boundaries. I find setting clear expectations at the start and reflecting at the end helps create structure to my experiments.Continue Reading

Facing failure squarely in the face

“Fail fast” has become the motto of modern business practice. We’re told this is the way to design and build a successful project or business rather than planning every intricate detail and then implementing the plan. But putting this into practice is not as easy as the two-word motto makes it out to be.

So let me use a short example to illustrate this concept.

James Dyson, the chairman and chief engineer of his namesake vacuum cleaner company, has used failure to drive the realization of all his products. In the book Black Box Thinking, Dyson recalls the number of prototypes it took him to create the technology for his first bagless vacuum cleaner: a mere 5,127.

Think about that for a second.Continue Reading