“Fail fast” has become the motto of modern business practice. We’re told this is the way to design and build a successful project or business rather than planning every intricate detail and then implementing the plan. But putting this into practice is not as easy as the two-word motto makes it out to be.
So let me use a short example to illustrate this concept.
James Dyson, the chairman and chief engineer of his namesake vacuum cleaner company, has used failure to drive the realization of all his products. In the book Black Box Thinking, Dyson recalls the number of prototypes it took him to create the technology for his first bagless vacuum cleaner: a mere 5,127.
Think about that for a second.Continue Reading