How do you describe what you do? And how unique does it sound?
When I was editor at Impact Design Hub, I received up to 10 emails a week from designers pitching projects, organizations, and ideas to be featured on our site. There’s no denying that each one was a worthy idea for worthy people and worthy causes.
But the pitches all sounded basically the same.
Social impact, social enterprise, marginalized, and disadvantaged were the most common words used.
(Don’t get me wrong – I used these terms A TON, too.)
The issue was using these terms didn’t help the people pitching. It made them part of the crowd rather than setting them apart.Continue Reading